Good Greif! is a brand design and illustration studio building distinct brands that aren’t just seen but truly felt.


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Services
Brand identity
Illustration
Brand Strategy
Naming
Brand guidelines
Art direction
Logo Design
Packaging





© Good Greif! Studio 2025


Book(ed). - Plot Your Escape


Book(ed). set out to create genre-inspired reading retreats in swoon-worthy spaces, where there’s no pressure, just permission. These retreats are designed for readers who crave connection, quiet luxury, and immersive literary experiences. Their vision was to honor the joy of reading while fostering meaningful connections and offering intentional spaces for rest and curiosity. We developed an identity that captures this ethos, blending sophistication with warmth and whimsy to evoke the intimacy of a beloved book and the allure of a beautifully curated getaway. The resulting system pairs literary-inspired design with a sense of place, bringing their genre-driven retreats to life and positioning Book(ed). as the go-to community for readers seeking both inspiration and escape.


Scope
Brand Discovery, Brand Identity, Illustration, Messaging

2025