Collision Leaders - Go The Extra Quarter Mile
Opening back in 2001 under the name Warrensburg Collision, they not only looked to position themselves as the go-to auto shop in their region but as a pillar of the community as well. In 2021, our clients realized it was time to dream bigger, and reached out to The Sasha Group to strategize around a new name, landing on Collision Leaders. A name that would be able to grow with them, with sights set beyond Johnson County, MO.
Along with a name change came a newly designed logo and identity system that would set the vision for the look of their new shops and apparel for their employees across the 8 different locations.
Scope
Naming, Brand Identity
Role - Lead Designer, Logo Design
Agency - The Sasha Group
Creative Director - Chris Logsdon
2021