HealthyLine - Inspired by Nature, Powered by Science
HealthyLine is an industry leader in heated mats and other wearable wellness-centric technology. Inspired by the calming ritual of stacking stones, their logo aims to set the tone with its softness and zen-like feel, while also abstractly forming the letter H. Much of the identity seeks to embody the strategy surrounding the idea of “making room to breathe”, and does so with a strict layout system that requires at least 50% of the space to be empty. Graphic elements we call “stones” are pushed to the side of the layouts, to represent the act of selective attention to what really matters: your health.
Scope
Brand Discovery, Brand Identity
Role - Sr. Art Director
Agency - The Sasha Group
Lead Designer - Joseph Hillenbrand
2022