Jimbos Detailing - Magical Car Care Products
Jimbo’s Detailing was born from the personality and expertise of YouTube creator Jimbo Balaam, but it needed more than a name to stand out in a crowded category where every brand looks the same. We set out to break the mold of car care, a space dominated by dark packaging, macho branding, and loud product claims. So we built an identity that was as fun and approachable as Jimbo himself. Through strategy, design, and naming, we created a brand that sparkles with personality: a custom logo, bold color palettes, playful illustrated characters, and cleverly named products like The Super Soaper, Tough As Shell, and Gloss Boss. Even product innovation got a twist with scented sunglasses-shaped “Air Freshies.” The result is a brand that balances high-performance credibility with lighthearted expression, one that connects instantly with Jimbo’s loyal audience while attracting new fans. Since launch, Jimbo’s has seen steady double-digit growth month after month, proving that car care doesn’t have to be so serious to be seriously successful.
Scope
Brand Discovery, Naming, Brand Identity, Illustration, Packaging Design, Messaging
Done in Partnership with Logsdon Design
Photography by Bryant Vu
2024