Good Greif! is a brand design and illustration studio building distinct brands that aren’t just seen but truly felt.

Services

Brand identity
Illustration
Brand Strategy
Naming
Brand guidelines
Art direction
Logo Design
Packaging

LottieFiles - A World Connected Through Motion

With one LottieFile being downloaded every fifteen seconds, the LottieFiles team was seeking to create a platform and community around this highly compressed file format, with the ambition to do for motion graphics what Canva did for creative design.

And having gone through some acquisitions and large investments, the brand team was finding that the product was moving quicker than the brand could keep up. They needed a codified brand strategy and a design system that could expand with LottieFiles’ growing use cases, users, and product library.

We built a brand narrative around the idea of “A world connected through motion;” where creators of all levels can express their ideas in ways they couldn’t have thought possible, through a new grammar of motion and “cast of characters” making animation fun and easier to understand.

↗ lottiefiles.com

Scope
Brand Discovery, Brand Identity, Illustration

Role - Lead Designer, Logo Design, Illustration

Agency - The Sasha Group

Animation & Design - LottieFiles

2021

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