Mariner - Future-Ready Logistics
Logistics company Gulf Relay hired the Sasha Group in 2022 to develop a name and visual identity for a sister company that would spin out the tech and 3PL capabilities in an environment rapidly disrupted by data and high-frequency contract trading. Mariner will utilize a crew of industry veterans and custom-coded software that provides real-time transparency for their clients, and so we helped them build a tech-forward brand platform and a creative platform: "Complexity is worth celebrating." This set the foundation for an identity that celebrates the beauty of complexity, and the many moving pieces required to handle a client’s operations, all starting with a single parcel.
Scope
Brand Discovery, Naming, Brand Identity, Illustration, Office Design, Animation, Messaging
Role - Lead Designer
Agency - The Sasha Group
Creative Director - Chris Logsdon
Junior Designer - Joseph Hillenbrand
Animator - Andrew Marston
2022