Nitecrawler - Lurk No Further
Travelpass Group brought us a hyper-transactional beta platform – Nitecrawler – in need of a compelling brand foundation and distinctive brand identity. With the last-minute hotel category feeling like a jungle, we leaned into the brand’s creature-esque name by creating a distinct, intriguing identity with a mysterious and curious mascot, the Nitecrawler, who’s always on the hunt for the next great deal.
Scope
Brand Discovery, Brand Identity, Illustration, Messaging
Role - Art Direction, Illustration, Design
Agency - The Sasha Group
Creative Director - Chris Logsdon
3D & Animation - Made By Things
2023