Racing Recap - Number One On The Grid
Racing Recap, a leading Formula 1 media platform with 44K+ followers and a 17,000+ newsletter subscriber base, sought a brand refresh to better align with its growing audience and become more of a lifestyle brand. Known for delivering weekly F1 highlights in a concise, 5-minute email, Racing Recap aimed to attract die-hard F1 fanatics and casual fans looking to deepen their appreciation for the sport.
To stand out from the crowd of overly sleek and minimal F1 media outlets, the design introduces a contemporary, dynamic aesthetic while acknowledging iconic elements of F1's history with an added sense of wit. Versatile badge lockups offer flexibility for different media formats and merch opportunities, ensuring consistency across the Racing Recap world. The introduction of a new mascot adds a playful yet knowledgeable guide, engaging fans throughout the F1 season and beyond.
Scope
Brand Discovery, Brand Identity, Illustration, Messaging
2024