Travelpass - Your Adventurous Companion
Travelpass came to us as they were making the shift from B2B to DTC, with a customer experience-centric platform for travel booking and itineraries. They needed clear brand foundations and an identity that could make a splash in an industry dominated by household names like Airbnb, Expedia, and Priceline. With the brand’s mission of opening new doors and enriching people’s lives through travel, we created an identity that’s meant to evoke the sense of wonder you feel when traveling around the world and all of the personal journaling and storytelling elements that come with travel.
Scope
Brand Discovery, Brand Identity, Illustration, Messaging
Role - Lead Designer, Animation
Agency - The Sasha Group
Creative Director - Chris Logsdon
Junior Designer - Joseph Hillenbrand
2022